Privacy Policy

Last updated: June 26, 2026

This Privacy Policy explains how Letaotoys / Letao Toys (“we”, “our”, or “us”) collects, uses, stores, and protects your personal information when you visit our website, browse our products, contact us, submit a wholesale inquiry, create an account, or place an order through our online store.

By using our website and services, you acknowledge that you have read and understood this Privacy Policy.

1. About Letao Toys

Letao Toys is a toy retail and wholesale supply platform focused on serving toy retailers, distributors, importers, resellers, e-commerce sellers, live commerce teams, and business buyers, especially in Southeast Asian markets.

Our website allows customers and business partners to browse toy products, view product details, contact us for wholesale inquiries, and communicate with us through email, WhatsApp, LINE, Facebook, and other available contact channels.

2. Personal Information We Collect

Depending on how you interact with our website, we may collect personal information such as your name, email address, phone number, shipping address, billing address, country or region, business or company information, order details, payment-related information, account information, customer service messages, inquiry details, device information, browser information, IP address, website usage data, and cookie-related information.

If you contact us for wholesale cooperation, sourcing, product selection, bulk orders, or business partnership discussions, we may also collect information related to your company, target market, product requirements, purchase plans, preferred communication method, and business needs.

3. How We Collect Information

We collect information directly from you when you place an order, create an account, submit a form, send us a message, or contact us through email, WhatsApp, LINE, Facebook, or other communication channels.

We may also collect certain technical information automatically when you browse our website, such as device type, browser type, IP address, pages viewed, time spent on pages, and cookie information.

In addition, we may receive necessary information from third-party service providers, including Shopify, payment providers, shipping providers, analytics tools, advertising tools, and customer service tools.

4. How We Use Your Information

We use your personal information to operate our website, process orders, arrange payment, packing, shipping, and logistics, respond to customer service requests, provide wholesale quotations, recommend suitable products, improve our website experience, communicate with you about products and orders, prevent fraud or security risks, comply with legal obligations, and support our daily business operations.

For wholesale and business customers, we may use your information to understand your product needs, prepare quotations, coordinate supply resources, arrange bulk order support, and provide business communication services.

5. Payment Information

Our online store is powered by Shopify and may use third-party payment providers to process payments securely.

We do not directly store your full credit card number, debit card number, or complete payment account details on our own servers. Payment information is processed by the relevant payment service providers according to their own privacy and security policies.

6. Cookies and Tracking Technologies

We may use cookies, pixels, analytics tools, and similar technologies to keep the website working properly, remember your preferences, analyze website traffic, understand customer behavior, improve product pages, measure marketing performance, and support advertising or retargeting activities.

You can manage or disable cookies through your browser settings. However, some website functions may not work properly if cookies are disabled.

7. Marketing Communications

If you subscribe to our updates, contact us for business inquiries, or otherwise provide consent where required, we may send you product updates, promotional information, wholesale offers, or business-related communications.

You may opt out of marketing emails at any time by using the unsubscribe link in our emails or by contacting us directly. Even if you opt out of marketing messages, we may still send necessary service-related messages, such as order updates, payment notices, shipping updates, or customer support replies.

8. How We Share Your Information

We may share necessary personal information with trusted third parties that help us operate our business, including Shopify, website hosting providers, payment processors, shipping and logistics providers, fulfillment partners, email service providers, customer service tools, analytics tools, advertising platforms, accounting service providers, legal service providers, and business partners involved in order fulfillment or supply coordination.

We may also disclose information when required by law, regulation, legal process, tax obligations, or government request, or when necessary to protect our rights, property, customers, users, and business operations.

We do not sell your personal information for direct monetary gain.

9. Third-Party Platforms and Links

Our website may include links to third-party platforms such as WhatsApp, LINE, Facebook, X, TikTok, YouTube, and other social media or communication platforms.

When you interact with these third-party platforms, your information may be processed according to their own privacy policies. We are not responsible for the privacy practices, security, or content of third-party websites, applications, or platforms.

10. International Data Transfers

Because we serve customers and business partners in different countries and regions, your personal information may be transferred, stored, or processed outside your country or region.

This may include processing by Shopify, payment providers, shipping providers, communication tools, analytics services, advertising tools, and other service providers located in different countries.

We take reasonable steps to ensure that personal information is handled securely and in accordance with applicable privacy laws.

11. Children’s Privacy

Although we sell toy products, our website and services are intended for adults, parents, guardians, retailers, distributors, importers, resellers, and business customers.

Our website is not intended to be used directly by children. We do not knowingly collect personal information from children under the age of majority in their jurisdiction.

If you are a parent or guardian and believe that a child has provided us with personal information, please contact us. We will take reasonable steps to delete such information where required by applicable law.

12. Data Security

We take reasonable technical, administrative, and organizational measures to protect personal information from unauthorized access, loss, misuse, disclosure, alteration, or destruction.

However, no method of internet transmission or electronic storage is completely secure. We cannot guarantee absolute security of any information transmitted through our website or online communication channels.

13. Data Retention

We keep personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, including order processing, shipping, customer service, wholesale communication, business records, tax compliance, legal compliance, fraud prevention, and dispute resolution.

When personal information is no longer needed, we will delete, anonymize, or securely store it as required by applicable law.

14. Your Rights and Choices

Depending on your location and applicable law, you may have the right to request access to the personal information we hold about you, request correction of inaccurate information, request deletion of your personal information, request a copy of your personal information, object to or restrict certain processing activities, withdraw consent where processing is based on consent, and opt out of certain marketing or targeted advertising activities.

To exercise your privacy rights, please contact us using the contact information below. We may need to verify your identity before responding to your request.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website functions, legal requirements, or privacy practices.

When we update this Privacy Policy, we will revise the “Last updated” date at the top of this page. We encourage you to review this page periodically.

16. Contact Us

If you have any questions about this Privacy Policy, our privacy practices, or how we handle your personal information, please contact us.

Business Name: Letaotoys / Letao Toys

Email: huajunzhao1013@gmail.com

Address: Chenghai District, Shantou, Guangdong, 515000, China

You may also contact us through the communication channels available on our website, including WhatsApp, LINE, and Facebook.